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by Kelly Collins 25 March 2026
If you have noticed more Irish people swapping sun loungers for start lines, you are not imagining it. Fitness tourism, sometimes called race-cation have become one of the fastest growing travel trends for Irish holidaymakers. From destination marathons to HYROX events abroad, more of us are choosing to travel with a purpose, challenge ourselves in new cities and come home with a medal rather than just a tan. And the numbers back it up. Global marathon participation rose 9% last year, with runners increasingly choosing races based on location rather than proximity to home. HYROX, too, has exploded on social media, giving travellers a whole new kind of event to plan trips around So what's behind Ireland's growing love affair with fitness-focused travel? Let's break it down.