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Celebrating Our Latest Awards
Travel Consultant of the Year 2024 - Sarah Brady
At the Irish Travel Trade Network Irish Travel Trade Awards 2024, our colleague Sarah Brady was named Travel Consultant of the Year. This prestigious honour recognises exceptional expertise, customer care and dedication to delivering outstanding travel experiences.
STAR Platinum Pro Partner 2024 – Iberostar
Barter’s Travelnet was awarded STAR Platinum Pro Partner status at the 2024 StarAwards by Iberostar Hotels & Resorts. This top-tier partner recognition highlights our strong performance, product knowledge and continued support of the Iberostar brand.
Top-Selling H10 Hotels Pro Agent – Ireland
We were delighted to be recognised as one of Ireland’s leading Pro agents for H10 Hotels, reflecting our strong supplier partnerships and the trust our clients place in our recommendations.
Ireland’s Top Agency – TTG Top Travel Agencies 2023
Barter’s Travelnet was named Republic of Ireland Top Agency at the TTG Top 50 Travel Agencies 2023 awards in Birmingham.
This respected industry listing recognises the top-performing travel agencies across the UK and Ireland for excellence in service, innovation and team performance. Judges praised the agency’s continued growth following its rebrand and the strength of its customer relationships.
Industry & Lifetime Recognition
Special Contribution to the Irish Travel Industry Award
From shipping containers to luxury cruise holidays, George Barter has witnessed the remarkable growth and diversification of the Irish travel industry since the 1960s. At the Irish Travel Awards, he received the Special Contribution to the Irish Travel Industry Award in recognition of a lifetime dedicated to a business first established by his great-grandfather, Joseph Barter, in 1865.
For more than five decades, George has had a front-row seat to the industry’s evolution, guiding the company through changing trends, challenges and opportunities. From adventurous 1970s honeymoons to Mallorca, to Camino walks and river cruising, to navigating economic downturns and creating magical family trips to Lapland, the business has continually adapted while remaining true to its core values.
As Ireland’s oldest established travel agency, J. Barter Travel has become a cornerstone of the national travel sector, with George playing a central role in shaping its success.
“The customer is still at the heart of what we do… travel is a happy business. Once you can make your clients happy and they return, it gets into your blood and never leaves.”
George described the award as a wonderful honour and paid tribute to the dedicated staff and fellow agents who have supported the company’s journey.

Previous Awards
ITTN Travel Agency of the Year 2015
J. Barter Travel was crowned Travel Agency of the Year at the Irish Travel Trade News Awards, having first been named Munster winner before being selected as the overall national winner. The award recognised excellence in service, experience and innovation across the travel sector.
Cork Business Association Awards
- Cork Business Association Award – Q3 2015
- Cork Business of the Year 2015 (Medium Business Category)
These honours recognised our contribution to the commercial and community life of Cork, as well as our continued commitment to outstanding customer service.
Digital & Marketing Awards
- ITAA General Marketing Awards – Winner 2019 & 2020
- Cork Digital Marketing Awards – Outstanding Achievement (Best SME Digital Marketing) 2014
- Finalist/Nominee – 2016 & 2025
These awards celebrate excellence in digital strategy, marketing innovation and the delivery of international travel services to customers across Ireland.
Our Commitment
These awards reflect our enduring focus on exceptional service, innovation and expertise. While we are proud of the recognition received over the years, our greatest achievement remains the trust and loyalty of our customers — many of whom have travelled with us for generations.










